Hollister
    Campaign Revision & Digital Relaunch  



This rebranding project reframes Hollister as an ‘Emotional Sandbox’ — a space where identity is fluid and clothing supports self-expression. Instead of relying on nostalgic beach imagery, the brand evolves into a symbol of freedom and unfinished youth. Through an Emotional Clothing System that connects fashion with shifting moods, Hollister becomes more than a lifestyle aesthetic: it becomes a canvas, a mirror, and a companion for Generation Z’s emotional journey.



Brand LogoBrand color





Brand Materials




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Advertising







direct marketing


YANG WU
wy20001103@gmail.com