Levi’s
Product Opportunity & Market Growth Strategy
This project proposes a Levi’s Women’s Lifestyle Accessories Division that extends the brand’s denim heritage into a holistic lifestyle offering. By introducing timeless, functional accessories inspired by Levi’s craftsmanship and authenticity, the concept strengthens relevance among women and fills a key market opportunity, creating a natural and sustainable extension of the brand’s apparel ecosystem.
Campaign 1 - Mother’s Day
Campaign 2 -
“Carry Your Story”