Fashion Marketing

    Nestin
    Lifestyle Brand Creation & Integrated Marketing Strategy  




Nestin is a lifestyle loungewear brand developed from concept to communication, centered on comfort, versatility, and emotional connection at home. Designed for real women’s everyday lives, the brand balances softness and structure while extending naturally to matching pieces for pets. This project explores brand positioning, product concept development, and an integrated marketing strategy that transforms everyday routines into shared rituals of ease and belonging.





Brand Logotagline

                                   
Brand color






Brand campaign




Branding campaign  1






Branding campaign  2





Sale campaign  





promotion campaign  







PR campaign  







event campaign  



YANG WU
wy20001103@gmail.com