Uniqlo
Brand Expansion & New Concept Development
The Modular Wardrobe expands UNIQLO’s LifeWear philosophy into a flexible system built on interchangeable, multi-functional components. Pieces like jackets with detachable sleeves, convertible pants, and modular bags adapt to different climates, routines, and activities, reducing wardrobe redundancy through smart, timeless design. By merging innovation with simplicity and versatility, the concept strengthens UNIQLO’s identity and positions the brand to lead the future of practical, sustainable everyday clothing.